![]() These visual elements (four pointed stars, outer space elements, organic shapes, a subtle three-dimensional feel, and a screen static texture to name a few) combined with a strict adherence to the brand palette helped keep the visuals cohesive wherever they appeared. To help accomplish this, we developed a toolkit of recurring elements that could be utilized when creating illustrations and animations for the brand. Though well-established with a solid client base, Secret Stache wanted to take their presence in the industry to the next level to attract new, long-term partnerships with creative agencies. The illustrative nature and quantity of visuals as well as the wide range of subject matter required to populate the website and create animations presented the unique challenge of making sure all the visuals were cohesive in a way that felt connected to the Secret Stache brand. Secret Stache is a white-label website development agency that provides highly collaborative and comprehensive development services. We not only wanted the graphics to be unique and expressive, but we wanted to inject the brand’s personality into every concept from stand-alone header graphics to the presentation of screenshots.
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